Helping you get the most value on your next jewelry purchase.

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Our Top Jewelry Guides

Learning Guides

Learn About Diamonds

Looking to buy a diamond but have a few questions? Check out these helpful resources to help you decide.

Learn About Gemstones

Gemstones are beautiful and evoke a sense of joy when worn. Learn more about gemstones in our detailed guides.

Learn About Earrings

Nothing sends a statement like a fabulous pair of earrings. Learn how to buy the best with our guides.

Learn About Necklaces

A stunning diamond necklace can turn heads. Learn how to shop and save money when buying necklaces.

Learn About Bracelets

Bracelets can be a subtle piece of jewelry that complements your everyday jewelry collection.

Learn About Rings

From solitaire settings to mood rings, learn everything you need to know about buying rings.

My Reviews of Popular Jewelry Companies

James Allen has gained a reputation for selling high-quality jewelry at lucrative prices. Do they live up to the hype or do they fall flat?

Blue Nile has been around 20+ years and has earned a reputation for great customer support and service, but how do they stack up in a detailed review?

Brilliant Earth claims to be the best place to buy ethical diamonds and jewelry. Do they deliver on this promise, and if so at what cost?

Clean Origin prides itself on their ability to create high quality Lab Diamonds 20-40% cheaper than their mined counterpart. Are their diamonds worth buying? 

Whiteflash claims to be the king of a well-cut diamond. Is it all marketing hype or can they actually produce a quality product at a decent price?

Ritani is highly regarded for their designs and craftsmanship. But do the settings from this designer truly set them apart from the pack? 

Most Popular Guides

About Us

Did you know that choosing certain setting styles or carat weights can make your diamond appear larger while saving you $1,000s?

Of course jewelers don’t tell you that when you’re at the cash register, which is what Shane found out when buying his wife’s engagement ring.

That’s where comes in.

This blog is where you can get insider secrets from industry veterans and certified Diamontologists.

No fluff or “high-level” advice. Just insanely actionable advice that will save you money when buying diamonds and jewelry.

Learn The "4-C's" Of Diamonds

Diamond Carat

Diamond carat is a metric measurement of how much a diamond weighs. One carat is equal to 1/5 of a gram, or 200 milligrams, or 0.200 gram.

Diamond Color

Diamond pricing depends on the color present in a diamond. White diamonds are graded with respect to the absence of color in them.

Diamond Cut

Diamond’s cut can affect the brilliance and fire in a diamond. A deep cut or “built up” diamond and flat cut diamond both lose light when reflected in the sun.

Diamond Clarity

The clarity of a diamond is driven by its absence of flaws. The location, visibility, and nature of inclusions in a diamond affect the diamond’s clarity grade.