Looking for the perfect place to buy ruby jewelry online? You’re in the right place! In
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Learn About Diamonds
Looking to buy a diamond but have a few questions? Check out these helpful resources to help you decide.
Learn About Gemstones
Gemstones are beautiful and evoke a sense of joy when worn. Learn more about gemstones in our detailed guides.
Learn About Earrings
Nothing sends a statement like a fabulous pair of earrings. Learn how to buy the best with our guides.
My Reviews of Popular Jewelry Companies
James Allen has gained a reputation for selling high-quality jewelry at lucrative prices. Do they live up to the hype or do they fall flat?
Blue Nile has been around 20+ years and has earned a reputation for great customer support and service, but how do they stack up in a detailed review?
Whiteflash claims to be the king of a well-cut diamond. Is it all marketing hype or can they actually produce a quality product at a decent price?
Latest Jewelry Articles
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Learn The "4-C's" Of Diamonds
Diamond carat is a metric measurement of how much a diamond weighs. One carat is equal to 1/5 of a gram, or 200 milligrams, or 0.200 gram
Diamond pricing depends on the color present in a diamond. White diamonds are graded with respect to the absence of color in them.
Diamond’s cut can affect the brilliance and fire in a diamond. A deep cut or “built up” diamond and flat cut diamond both lose light when reflected in the sun.
The clarity of a diamond is driven by its absence of flaws. The location, visibility, and nature of inclusions in a diamond affect the diamond’s clarity grade.