Wonder what an “eye clean” diamond actually is and the best place to buy those
We're Here To Help.
Learn About Diamonds
Looking to buy a diamond but have a few questions? Check out these helpful resources to help you decide.
Learn About Gemstones
Gemstones are beautiful and evoke a sense of joy when worn. Learn more about gemstones in our detailed guides.
Learn About Earrings
Nothing sends a statement like a fabulous pair of earrings. Learn how to buy the best with our guides.
My Reviews of Popular Jewelry Companies
James Allen has gained a reputation for selling high-quality jewelry at lucrative prices. Do they live up to the hype or do they fall flat?
Blue Nile has been around 20+ years and has earned a reputation for great customer support and service, but how do they stack up in a detailed review?
Whiteflash claims to be the king of a well-cut diamond. Is it all marketing hype or can they actually produce a quality product at a decent price?
Latest Jewelry Articles
Looking for an in-depth comparison between lab created white sapphire and diamonds? Perfect, you’re in the
Looking for an in-depth comparison between lab created diamonds and natural earth created diamonds? Perfect, you’re
Looking for the perfect place to buy black diamond jewelry online? You’re in the right place!
Looking for the perfect place to buy ruby jewelry online? You’re in the right place! In
Learn The "4-C's" Of Diamonds
Diamond carat is a metric measurement of how much a diamond weighs. One carat is equal to 1/5 of a gram, or 200 milligrams, or 0.200 gram
Diamond pricing depends on the color present in a diamond. White diamonds are graded with respect to the absence of color in them.
Diamond’s cut can affect the brilliance and fire in a diamond. A deep cut or “built up” diamond and flat cut diamond both lose light when reflected in the sun.
The clarity of a diamond is driven by its absence of flaws. The location, visibility, and nature of inclusions in a diamond affect the diamond’s clarity grade.