6 Best Online Stores to Buy Diamond Bracelets (**2021 Review**)

Looking for the perfect diamond bracelet online?

Perfect, you're in the right place!

I'll also answer some common questions about buying diamond online, such as:

  • Where Are The Best Places To Buy Diamond Bracelets Online?
  • Are Diamond Bracelets Actually More Affordable Online?
  • How Do You Know You're Getting A Good Deal?
  • What Are Some Red Flags To Watch Out For When Buying?
best place to buy diamond bracelets online (1)

When it comes to buying diamond bracelets, shopping online has decidedly more advantages compared to jewelry store shopping.

Most online jewelry retailers offer a much wider range of products to choose from compared to high-street jewelry stores.

Not to mention different price points and special offers that can help you save big on your jewelry bracelet purchase.

Top 6 Places to Buy Diamond Bracelets Online

If you need the list quick, here are my top 6 picks for finding quality, reputable diamond bracelets online. Keep reading for more information about each of these shops.

  1. James Allen (lowest overall pricing)
  2. Clean Origin (best for lab diamonds)
  3. Brilliant Earth (best selection)
  4. Blue Nile (best reputation)
  5. Whiteflash (best cut diamonds)
  6. Leibish and Co (best fancy colored diamonds)

We’ll also cover some tips and tricks when shopping for diamond bracelets online to make sure you’re getting the best deal.

Ready? Let’s get started!

#1 Buying Diamond Bracelets at James Allen

James Allen is one of the most well-known online retailers in the jewelry industry. If you’re looking for a reliable retailer who offers high-quality diamond engagement rings, wedding bands and other diamond jewelry, then shopping with James Allen is a no-brainer.

Product Selection

When shopping for diamond bracelets (or any type of diamond jewelry), you naturally want to be able to look at different products at different price points. This is one of James Allen’s strongest points and a quick search on their website will give you loads of diamond bracelets to choose from. From diamond tennis bracelets to diamond bangles, bolo bracelets, cuffs and chain bracelets, James Allen is your one-stop shop for diamond bracelets.

Read Also >> What're the best places to buy engagement rings online?


James Allen is one of the finest jewelers around and they’re well reputed for their price variety. While their products tend to be pricier compared to Amazon, their excellent product quality, extensive product range and convenience make up for the higher price.

Money-Back Guarantee and Warranty

James Allen offers a 30-day money back guarantee on all purchases, so you can always shop on their website with confidence. Their products also come with a lifetime warranty, which includes free prong tightening, re-polishing, rhodium plating and cleaning services. All things that are an absolute must when buying online.


  • Extensive selection of diamond bracelets
  • Budget-friendly products available for smaller budgets
  • 30-day money back guarantee and lifetime warranty


  • Not all products are available for shipping immediately.

#2 Buying Diamond Bracelets at Clean Origin

clean origin bracelets

Shopping at Clean Origin might be the best thing you ever do. Why? Because Clean Origin only sells lab grown diamonds or synthetic diamonds. Synthetic diamonds are real diamonds, but they're just grown in a lab in the matter of weeks rather than the ground for billions of years. Lab diamonds can be as much as 50% cheaper than regular "mined" diamonds sold by other retail shops. 

Product Selection

When it comes to diamond bracelets, they don't have a huge selection, but they stock about 10 - 12 SKUs on any given day. All of the bracelets they do carry are diamond tennis bracelets and are at least 1.5 carats in total weight.

Since lab diamonds are less expensive than mined diamonds, you'll also find larger carat weights at Clean Origin for the same (or lower) price as smaller carat weights in mined diamonds. Most of their diamond bracelets are 3-7 carats total. 

Read Also >> Which are the best online store for lab diamonds?


When it comes to diamond prices, Clean Origin will undoubtedly save you money from purchasing a mined diamond from a shop like Blue Nile or James Allen. Clean Origin's diamond bracelets are expensive when looking at the price tag, but remember they are several carats each. A 2 carat diamond bracelet with mined diamonds can cost almost 3 times as much as a  2 carat lab diamond bracelet.  

Money-Back Guarantee and Warranty

Clean Origin has a money back guarantee that is pretty much unheard of in the diamond industry. They have so much confidence in their fine jewelry that they offer a 100 day return policy. If for any reason you decide you don't want your jewelry within 100 days, you can return it, no questions asked. They'll even send you a prepaid shipping label. 

Clean Origin only offers a manufacturer's warranty, which doesn't cover any of the routine maintenance that fine jewelry needs, like rhodium plating white gold. 


  • Higher Carat Weights
  • Lowest pricing for a diamond bracelet
  • 100 Day Money Back Guarantee (huge pro)


  • Limited product variety (only lab diamond selection)
  • Higher prices for higher carat weights
  • No warranty covering maintenance

#4 Buying Diamond Bracelets at Blue Nile

Blue Nile is an established diamond jewelry retailer and the first jeweler to sell diamonds on the Internet. In addition to a vast selection of diamond bracelets, necklaces, earrings and rings, Blue Nile also has connections with jewelry brands and designers, including Monique Lhuilier. With an unparalleled level of service and delivery options all across Europe, Blue Nile offers everything you need to make your experience amazing.

Product Selection

In terms of product selection, Blue Nile’s product offering is unrivalled. A quick search for diamond bracelets on their website will reveal a very extensive collection of gorgeous bracelets at different price points. Whether you’re looking for a delicate diamond tennis bracelet, a stunning diamond pave bangle or an ornate open-ended bangle, Blue Nile has it all (and more)! Their products are available in white, rose and yellow gold.

Read Also >> What do you need to know when buying round cut diamonds?


The diamond bracelets offered by Blue Nile come at very different price points, which means you’re sure to find a product that fits your budget. Take, for example, this beautiful diamond halo bracelet in rose gold, which costs $990. On the other end of the price spectrum is this white and yellow diamond bracelet at $9,000. Or, if you’re looking for something in-between, then this sophisticated diamond bracelet in 18K white gold might be just the right choice at just $3,600.

Money-Back Guarantee and Warranty

For your peace of mind, Blue Nile offers a convenient return policy you can take advantage of if you’re not happy with your purchase. Simply return your bracelet within 30 days (after delivery) using the free returns label included in the package and you’ll get a full refund.

Their warranty isn't the greatest, because it only covers manufacturing defects like design flaws. It won't cover any routine maintenance. 


  • Different diamond bracelet styles and designs at great prices
  • Convenient 30-day return policy and lifetime manufacturer warranty
  • Option to increase carat weight and customize metal for some products.


  • Product selection is narrower compared to James Allen
  • Manufacture'

#5 Buying Diamond Bracelets at Whiteflash

If you’re looking for the best diamond bracelets with ideal cut diamonds, then look no further than Whiteflash. While their product offering may not be as extensive as that of Blue Nile or James Allen, their bracelets come in a greater variety of designs to suit your tastes.

Product Selection

When it comes to diamond bracelets, Whiteflash has got you covered. Their products include diamond tennis bracelets, delicate chain bracelets, multi-strand bracelets, charm bracelets and oversized bracelets. In addition to diamond only bracelets, you’ll also find designs that feature other gemstones such as turquoise and sapphire, which are available in yellow, white and rose gold and sterling silver.


While Whiteflash isn’t the most budget-friendly jeweler, you can still get a beautiful diamond bracelet for under $1,000 if you’re willing to make compromises. For example, Whiteflash offers you the opportunity to keep costs low with their diamond and gemstone designs, such as this diamond and sapphire bracelet at $895. If your budget allows you to go higher than that, then you’ll love this Whiteflash by the Yard bracelet at $1,195 or this 3-prong diamond tennis bracelet at $3,475.

Money-Back Guarantee and Warranty

Whiteflash doesn’t compromise on customer service and satisfaction either. Their return policy lets you return your diamond bracelet within 30 days of delivery, no questions asked. Not to mention that all their A CUT ABOVE®, Expert Selection, and Premium Select diamonds automatically qualify for lifetime trade-up. This means you can trade your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater value.

Lastly, Whiteflash offers free servicing, which includes cleaning, polishing and repairs, for one year after the ship date. Both Blue Nile and James Allen are more generous with their servicing, but they don’t match Whiteflash’s diamond trade-up convenience.


  • More bracelet designs than Blue Nile and James Allen.
  • High-quality products backed up by 30-day money back guarantee
  • Lifetime trade-up program lets you trade your qualifying diamond at any time.


  • Not many budget-friendly options.
  • Free servicing is provided for one year only.

#3 Buying Diamond Bracelets at Brilliant Earth


Brilliant  Earth is a pretty well-known online diamond retailer. Perhaps not as well known as James Allen or Blue Nile, but popular nonetheless. 

The company is known for their Beyond Conflict Free campaign, which asserts that they are a company to give their customers complete details on the journey from diamond crystal to jewelry case.  

Conflict free diamonds only guarantee that the diamond has been mined ethically, but not manufactured or produced. Brilliant Earth's loose blockchain diamonds give full details behind every phase. 

Product Selection

Brilliant Earth offers a variety of bracelets, both diamond and colored gemstone. They have a set of diamond tennis bracelet styles that also include less common shapes like this breathtaking 9 carat emerald cut diamond tennis bracelet

Read Also: What are all the different types of ring settings?


Brilliant Earth definitely has a great selection of diamond fashion bracelets, but there's no denying they're on the expensive side. Even the ones with small diamond chips seem to be pretty expensive. 

Of course, we have to keep in mind that gold is expensive and bracelets have a higher amount of metal including the clasp. Brilliant Earth also doesn't use 14K white or yellow gold, only rose gold. 18K gold costs more. 

So if you're looking for a cheap diamond bracelet, Brilliant Earth probably isn't going to be your go-to. But if you're looking for a high quality diamond bracelet outside the traditional tennis style, they've got many options $300+. 

Money-Back Guarantee and Warranty

Brilliant Earth gives customers free returns with a 30 day money back guarantee. You can either return at one of their showrooms, or online.

You get the manufacturer's warranty which covers design flaws and defects. For a maintenance warranty, you can choose to pay for the Extended Service Plan. The Brilliant Benefits ESP lasts for 3 years and covers things like rhodium plating, clasp repair, and tightening the stones. The cost of the plan is based on the item purchased, much like Kay and Jared's ESP plan. Except theirs is actually lifetime, which is a bummer on Brilliant Earth's part. But still, you do get the option to renew at the end of the three years. 


  • Lab diamond or mined diamonds
  • Fashionable and trendy diamond bracelet options
  • Tennis bracelets go up to 7 carats


  • Higher price points might not appeal to smaller budgets.
  • Have to pay for a warranty

Buying Diamond Bracelets at Leibish & Co.

The last diamond bracelet retailer on our list is Leibish & Co. Similar to Abe Mor, Leibish & Co offers diamond bracelets at fairly expensive prices that not everyone can afford. That isn’t to say that their products aren’t worth the hefty price tag. All Leibish & Co diamond products come with the company’s Natural Diamond Warranty, which guarantees their diamonds are 100% authentic and untreated.

Product Selection

Much like Brian Gavin and Whiteflash, Leibish & Co’s selection of diamond bracelets isn’t very extensive. You can choose from delicate tennis bracelets, open bangles, fancy shape bracelets and chain bracelets. It’s worth noting that Leibish & Co’s designs can’t be customized: you can’t increase the carat weight of a product or select a different metal type or color.

However, if you fancy a bracelet set with colored diamonds, Leibish & Co won’t disappoint. Take, for example, this fabulous white and yellow diamond milgrain bracelet at $19,950.


As mentioned before, Leibish & Co is amongst the pricier diamond jewelers on the market. Currently, their cheapest diamond bracelet is this $4,450 open pave diamond bracelet in 18K white gold. If your budget allows, you can go a bit higher at $7,990 with this white and pink diamond halo bracelet in 18K rose gold.

If you’re looking for financing options, Leibish & Co has got you covered. They provide instalments plans with Splitit and you can choose to split the cost over up to 3 free instalments.

Money-Back Guarantee and Warranty

You’ll be happy to know that Leibish & Co doesn’t compromise on customer satisfaction either. Their diamond bracelets (as well as all other jewelry) come with a 100% money-back guarantee. If you’re not fully satisfied with your purchase, simply return the product within 30 days after delivery, no questions asked. Leibish & Co also offers a Natural Diamond Warranty, so you can rest assured in the knowledge your diamonds are genuine and not lab-created diamonds.


  • Diamond bracelets available with both colored and colorless diamonds
  • 100% money-back guarantee with 30-day returns
  • Financing options available


  • Expensive products
  • No option to choose your desired gold color

FAQ When Buying Diamond Bracelets Online

Is It Cheaper to Buy Diamond Bracelets Online?

When it comes to buying diamond bracelets, online shopping is often cheaper simply because the product range is much more extensive. This means you’re more likely to find a product that’s within your budget compared to a high-street shop that carries a limited product selection. For example, a diamond tennis bolo bracelet in 14K white gold, like this one from James Allen, costs only $1,600. A similar product could cost you well over $2,500 if bought from a jewelry store.

However, not all online jewelry retailers offer great deals when shopping for diamond bracelets. Some tend to be pricier than others (known as “the best of the best”), so you might want to spend some time shopping around to find the best price on your diamond bracelet.

Red Flags When Buying Diamond Bracelets Online?

There are a few things to keep in mind when buying diamond bracelets online.

First, you need to make sure your product comes with a quality certificate. Generally speaking, certificates from GIA or AGS are considered the gold standard in the diamond industry because of their consistent grading criteria. If the diamonds don’t come with a certificate from either grading entity, look elsewhere to avoid disappointment.

Certificates issued by different grading entities aren’t very reliable and they often don’t reflect the actual quality of the diamond being graded, which means you’ll likely end up with a subpar product.

Next, always shop with retailers that provide a convenient return policy. Usually, 30 days from delivery is standard and will give you a reasonable timeframe to return your product if you’re not happy. Not all retailers will let you return your product for free, which means you need to pay extra to get insurance in case it gets lost on the way back to the jeweler.

If a shorter return window is offered, we recommend you shop elsewhere. That’s because defects aren’t always obvious within the first 1-2 weeks of receiving your bracelet, so a longer return window will provide extra peace of mind.

Lastly, make sure you get some sort of warranty with your purchase. A warranty is basically a jeweler’s quality promise to you and an important aspect of after sales. What happens if any of the diamonds in your bracelet falls off? What if the clasp isn’t working properly? A warranty will ensure your purchase is covered in any situation where your bracelet needs servicing. 

Make sure you know the difference between a manufacturer's warranty and a warranty that covers routine maintenance. Look for warranties that cover rhodium plating and prong tightening, because you'll likely need it in the years to come. 

How to Get the Best Deal When Buying Diamond Bracelets Online?

We’re here to make sure you’re getting the very best deal when buying diamond bracelets online. Keep reading for our 3 essential tips!

1. Choose the Diamond Quality Carefully

Diamond jewelry is notoriously difficult to shop for. You’ve got to think about cut, carat, color and clarity, which can all make a big difference in both the price and quality of the product. The good news is that diamond bracelets tend to be easier to choose because of the relatively small size of the diamonds compared to, say, rings.

For example, diamonds in a tennis bracelet with a total carat weight of 0.5-1 carats will be too small to have any visible defects. This offers a bargain opportunity as you can compromise on some quality specs without much of a difference to the actual look of the bracelet.

We highly recommend diamond bracelets with an “ideal” or “excellent” cut to maximize brilliance and fire. This can also outset any other defects or lower color/clarity ratings.

2. Make Sure You Get a Quality Certificate

We can’t stress this enough: make sure your diamond bracelet comes with diamond quality certificates from either GIA or AGS. Certificates from any other grading entity aren’t considered as reliable or consistent, so diamonds graded by them might be of a lower quality than expected. If no quality certificate is provided, shop elsewhere.

3. Choose a Jeweler with a Good Product Warranty

Damage due to wear and tear is normal and expected. That’s why having a good product warranty to cover any servicing, such as cleaning, polishing and repairs is important. This will help to maintain your bracelet in great shape over time and often at no additional cost if cleaning or polishing is all that’s needed.

Remember that any damage due to abnormal wear and tear won’t be covered under product warranty, which means you’ll likely need to pay to have your bracelet serviced.

Our Recommendation

We’ve said it before and we’re saying it again: Blue Nile and James Allen are amongst the very best choice for buying all types of diamond jewelry online, bracelets included. Their extensive product selection and varied price points make it possible to find a beautiful diamond bracelet without breaking the bank. Another added benefit is the generous return policy and lifetime warranty, which protects your purchase against manufacturing

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