6 Best Online Stores to Buy Diamond Bracelets (**2020 Review**)

Looking for the perfect diamond bracelet online?

Perfect, you're in the right place!

I'll also answer some common questions about buying diamond online, such as:

  • Where Can You Buy The Best Diamond Bracelet Online?
  • Are Diamond Bracelets More Affordable Online?
  • How Do You Know You're Getting A Good Deal?
  • What Are Some Red Flags To Watch Out For?
best place to buy diamond bracelets online (1)

When it comes to buying diamond bracelets, shopping online has decidedly more advantages compared to jewelry store shopping.

Most online jewelry retailers offer a much wider range of products to choose from compared to high-street jewelry stores.

Not to mention different price points and special offers that can help you save big on your jewelry bracelet.

Top 6 Places to Buy Diamond Bracelets Online

If you need the list quick, here are my top 6 picks for finding quality, reputable diamond bracelets online. Keep reading for more information about each of these shops.

  1. James Allen (our top pick)
  2. Blue Nile (a close second)
  3. Whiteflash (best return policy)
  4. Brian Gavin (best value of warranty + diamonds)
  5. Leibish and Co (best fancy colored diamonds)
  6. Abe Mor (best place to sell diamonds)

We’ll also cover some tips and tricks when shopping for diamond bracelets online to make sure you’re getting the best deal.

Ready? Let’s get started!

Buying Diamond Bracelets at James Allen

James Allen is one of the most well-known online retailers in the jewelry industry. If you’re looking for a reliable retailer who offers high-quality diamond engagement rings, wedding bands and other diamond jewelry, then shopping with James Allen is a no-brainer.

Product Selection

When shopping for diamond bracelets (or any type of diamond jewelry), you naturally want to be able to look at different products at different price points. This is one of James Allen’s strongest points and a quick search on their website will give you loads of diamond bracelets to choose from. From diamond tennis bracelets to diamond bangles, bolo bracelets, cuffs and chain bracelets, James Allen is your one-stop shop for diamond bracelets.

Read Also: What're the best places to buy engagement rings online?


James Allen is one of the finest jewelers around and they’re well reputed for their price variety. While their products tend to be pricier compared to Amazon, their excellent product quality, extensive product range and convenience make up for the higher price.

Money-Back Guarantee and Warranty

James Allen offers a 30-day money back guarantee on all purchases, so you can always shop on their website with confidence. Their products also come with a lifetime warranty, which includes free prong tightening, re-polishing, rhodium plating and cleaning services.


  • Extensive selection of diamond bracelets
  • Budget-friendly products available for smaller budgets
  • 30-day money back guarantee and lifetime warranty


  • Not all products are available for shipping immediately.

Buying Diamond Bracelets at Blue Nile

Blue Nile is an established diamond jewelry retailer and the first jeweler to sell diamonds on the Internet. In addition to a vast selection of diamond bracelets, necklaces, earrings and rings, Blue Nile also has connections with jewelry brands and designers, including Monique Lhuilier. With an unparalleled level of service and delivery options all across Europe, Blue Nile offers everything you need to make your experience amazing.

Product Selection

In terms of product selection, Blue Nile’s product offering is unrivalled. A quick search for diamond bracelets on their website will reveal a very extensive collection of gorgeous bracelets at different price points. Whether you’re looking for a delicate diamond tennis bracelet, a stunning diamond pave bangle or an ornate open-ended bangle, Blue Nile has it all (and more)! Their products are available in white, rose and yellow gold.

Read Also: What do you need to know when buying round cut diamonds?


The diamond bracelets offered by Blue Nile come at very different price points, which means you’re sure to find a product that fits your budget. Take, for example, this beautiful diamond halo bracelet in rose gold, which costs $990. On the other end of the price spectrum is this white and yellow diamond bracelet at $9,000. Or, if you’re looking for something in-between, then this sophisticated diamond bracelet in 18K white gold might be just the right choice at just $3,600.

Money-Back Guarantee and Warranty

For your peace of mind, Blue Nile offers a convenient return policy you can take advantage of if you’re not happy with your purchase. Simply return your bracelet within 30 days (after delivery) using the free returns label included in the package and you’ll get a full refund.

And that’s not all. All their products, including their diamond bracelets, come with a lifetime manufacturer warranty that entitles you to free repairs and replacements for manufacturing defects. How’s that for peace of mind?


  • Different diamond bracelet styles and designs at great prices
  • Convenient 30-day return policy and lifetime manufacturer warranty
  • Option to increase carat weight and customize metal for some products.


  • Product selection is narrower compared to James Allen

Buying Diamond Bracelets at White Flash

If you’re looking for the best diamond bracelets with ideal cut diamonds, then look no further than Whiteflash. While their product offering may not be as extensive as that of Blue Nile or James Allen, their bracelets come in a greater variety of designs to suit your tastes.

Product Selection

When it comes to diamond bracelets, Whiteflash has got you covered. Their products include diamond tennis bracelets, delicate chain bracelets, multi-strand bracelets, charm bracelets and oversized bracelets. In addition to diamond only bracelets, you’ll also find designs that feature other gemstones such as turquoise and sapphire, which are available in yellow, white and rose gold and sterling silver.


While Whiteflash isn’t the most budget-friendly jeweler, you can still get a beautiful diamond bracelet for under $1,000 if you’re willing to make compromises. For example, Whiteflash offers you the opportunity to keep costs low with their diamond and gemstone designs, such as this diamond and sapphire bracelet at $895. If your budget allows you to go higher than that, then you’ll love this Whiteflash by the Yard bracelet at $1,195 or this 3-prong diamond tennis bracelet at $3,475.

Money-Back Guarantee and Warranty

Whiteflash doesn’t compromise on customer service and satisfaction either. Their return policy lets you return your diamond bracelet within 30 days of delivery, no questions asked. Not to mention that all their A CUT ABOVE®, Expert Selection, and Premium Select diamonds automatically qualify for lifetime trade-up. This means you can trade your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater value.

Lastly, Whiteflash offers free servicing, which includes cleaning, polishing and repairs, for one year after the ship date. Both Blue Nile and James Allen are more generous with their servicing, but they don’t match Whiteflash’s diamond trade-up convenience.


  • More bracelet designs than Blue Nile and James Allen.
  • High-quality products backed up by 30-day money back guarantee
  • Lifetime trade-up program lets you trade your qualifying diamond at any time.


  • Not many budget-friendly options.
  • Free servicing is provided for one year only.

Buying Diamond Bracelets at Brian Gavin

Brian Gavin’s diamond jewelry has been very popular with customers for years. Their Signature and Black lines are particularly famous because of their exceptional brilliance. Unlike other jewelers, Brian Gavin is hyper-focused on cut quality, which makes their diamonds far superior in terms of sparkle and fire. If you’re looking for a diamond bracelet that is spectacularly brilliant, then Brian Gavin is the way to go.

Product Selection

While Brian Gavin’s collection of engagement rings is amazingly extensive, the same can’t be said about their diamond bracelets. But that shouldn’t worry you, though! Brian Gavin offers a carefully curated selection of bracelets that stand out in terms of quality and craftsmanship. Take, for example, this stunning pillow tennis diamond bracelet with a total carat weight of 3 carats. Or this lovely diamond bangle with a total carat weight of 1 carat.

Most diamond bracelets offered by Brian Gavin are available in different gold quality and colors, including white gold, yellow gold and rose gold.

Read Also: What are all the different types of ring settings?


Brian Gavin is no different to Blue Nile, James Allen and Whiteflash in terms of price. Their online store includes both expensive and affordable diamond bracelets, though high-priced items are more numerous than cheaper ones. For example, this delicate diamond bracelet is priced at $750 and offers five .06-carat bezel-set diamonds that sparkle beautifully.

If price is no object, then this 2-carat diamond tennis bracelet at $3,850 might be just what you’re looking for. You can also find bracelets with prices higher than $4,000 and up to $21,000.

Money-Back Guarantee and Warranty

All diamond bracelets, diamond earrings, rings and other jewelry sold by Brian Gavin comes with a lifetime warranty against manufacturing defects. However, the warranty is only valid if the item hasn’t experienced abnormal wear and tear and hasn’t been worked on by other jewelers. This might limit your ability to get your bracelets serviced somewhere else if necessary.


  • Exceptionally well cut diamonds
  • Metal color is customizable for most diamond bracelets
  • Lifetime warranty for manufacturing defects


  • Higher price points might not appeal to smaller budgets.
  • Limited range of diamond bracelets.

Buying Diamond Bracelets at Abe Mor

Shopping at Abe More is likely to set you back $50,000 or more. That’s because Abe More is one of the priciest places to shop for diamond jewelry of all types, including diamond bracelets. Located in New York’s famous Diamond District, Abe Mor has a reputation as an “upstairs” retailer, which may not appeal to buyers on a budget.

Product Selection

As far as diamond bracelets are concerned, Abe More offers a few beautiful designs that you’re sure to love. However, the types of bracelets available are very limited compared to the other diamond jewelers on this list. These include tennis bracelets and chain bracelets with bezel-set petite diamonds. What makes the shopping experience particularly convenient is the ability to select the quality of diamond(s) you want as well as the metal specifications.


Like we’ve said before, Abe Mor isn’t cheap and most diamond bracelets they sell will come with a hefty price tag. If your budget is smaller than $5,000, then it’s very unlikely you’ll find a product that suits your taste. In that case you’d be better off shopping with Blue Nile, James Allen, Whiteflash and Brian Gavin as they also offer budget diamond bracelets.

Money-Back Guarantee and Warranty

The Abe Mor website offers no information about returns or warranty. If you want to find out more about Abe Mor’s returns policy, warranty or money-back guarantee, you can contact them at info@abemor.com.


  • Best of the best diamond quality (with GIA certificate)


  • Limited product variety
  • Exceptionally high prices
  • No information provided about return policy and warranty

Buying Diamond Bracelets at Leibish & Co.

The last diamond bracelet retailer on our list is Leibish & Co. Similar to Abe Mor, Leibish & Co offers diamond bracelets at fairly expensive prices that not everyone can afford. That isn’t to say that their products aren’t worth the hefty price tag. All Leibish & Co diamond products come with the company’s Natural Diamond Warranty, which guarantees their diamonds are 100% authentic and untreated.

Product Selection

Much like Brian Gavin and Whiteflash, Leibish & Co’s selection of diamond bracelets isn’t very extensive. You can choose from delicate tennis bracelets, open bangles, fancy shape bracelets and chain bracelets. It’s worth noting that Leibish & Co’s designs can’t be customized: you can’t increase the carat weight of a product or select a different metal type or color.

However, if you fancy a bracelet set with colored diamonds, Leibish & Co won’t disappoint. Take, for example, this fabulous white and yellow diamond milgrain bracelet at $19,950.


As mentioned before, Leibish & Co is amongst the pricier diamond jewelers on the market. Currently, their cheapest diamond bracelet is this $4,450 open pave diamond bracelet in 18K white gold. If your budget allows, you can go a bit higher at $7,990 with this white and pink diamond halo bracelet in 18K rose gold.

If you’re looking for financing options, Leibish & Co has got you covered. They provide instalments plans with Splitit and you can choose to split the cost over up to 3 free instalments.

Money-Back Guarantee and Warranty

You’ll be happy to know that Leibish & Co doesn’t compromise on customer satisfaction either. Their diamond bracelets (as well as all other jewelry) come with a 100% money-back guarantee. If you’re not fully satisfied with your purchase, simply return the product within 30 days after delivery, no questions asked. Leibish & Co also offers a Natural Diamond Warranty, so you can rest assured in the knowledge your diamonds are genuine and not lab-created diamonds.


  • Diamond bracelets available with both colored and colorless diamonds
  • 100% money-back guarantee with 30-day returns
  • Financing options available


  • Expensive products
  • No option to choose your desired gold color.

FAQ When Buying Diamond Bracelets Online

Is It Cheaper to Buy Diamond Bracelets Online?

When it comes to buying diamond bracelets, online shopping is often cheaper simply because the product range is much more extensive. This means you’re more likely to find a product that’s within your budget compared to a high-street shop that carries a limited product selection. For example, a diamond tennis bolo bracelet in 14K white gold, like this one from James Allen, costs only $1,600. A similar product could cost you well over $2,500 if bought from a jewelry store.

However, not all online jewelry retailers offer great deals when shopping for diamond bracelets. Some tend to be pricier than others (known as “the best of the best”), so you might want to spend some time shopping around to find the best price on your diamond bracelet.

Red Flags When Buying Diamond Bracelets Online?

There are a few things to keep in mind when buying diamond bracelets online.

First, you need to make sure your product comes with a quality certificate. Generally speaking, certificates from GIA or AGS are considered the gold standard in the diamond industry because of their consistent grading criteria. If the diamonds don’t come with a certificate from either grading entity, look elsewhere to avoid disappointment.

Certificates issued by different grading entities aren’t very reliable and they often don’t reflect the actual quality of the diamond being graded, which means you’ll likely end up with a subpar product.

Next, always shop with retailers that provide a convenient return policy. Usually, 30 days from delivery is standard and will give you a reasonable timeframe to return your product if you’re not happy. Not all retailers will let you return your product for free, which means you need to pay extra to get insurance in case it gets lost on the way back to the jeweler.

If a shorter return window is offered, we recommend you shop elsewhere. That’s because defects aren’t always obvious within the first 1-2 weeks of receiving your bracelet, so a longer return window will provide extra peace of mind.

Lastly, make sure you get some sort of warranty with your purchase. A warranty is basically a jeweler’s quality promise to you and an important aspect of after sales. What happens if any of the diamonds in your bracelet falls off? What if the clasp isn’t working properly? A warranty will ensure your purchase is covered in any situation where your bracelet needs servicing due to a manufacturing defect.

How to Get the Best Deal When Buying Diamond Bracelets Online?

We’re here to make sure you’re getting the very best deal when buying diamond bracelets online. Keep reading for our 3 essential tips!

1. Choose the Diamond Quality Carefully

Diamond jewelry is notoriously difficult to shop for. You’ve got to think about cut, carat, color and clarity, which can all make a big difference in both the price and quality of the product. The good news is that diamond bracelets tend to be easier to choose because of the relatively small size of the diamonds compared to, say, rings.

For example, diamonds in a tennis bracelet with a total carat weight of 0.5-1 carats will be too small to have any visible defects. This offers a bargain opportunity as you can compromise on some quality specs without much of a difference to the actual look of the bracelet.

We highly recommend diamond bracelets with an “ideal” or “excellent” cut to maximize brilliance and fire. This can also outset any other defects or lower color/clarity ratings.

2. Make Sure You Get a Quality Certificate

We can’t stress this enough: make sure your diamond bracelet comes with diamond quality certificates from either GIA or AGS. Certificates from any other grading entity aren’t considered as reliable or consistent, so diamonds graded by them might be of a lower quality than expected. If no quality certificate is provided, shop elsewhere.

3. Choose a Jeweler with a Good Product Warranty

Damage due to wear and tear is normal and expected. That’s why having a good product warranty to cover any servicing, such as cleaning, polishing and repairs is important. This will help to maintain your bracelet in great shape over time and often at no additional cost if cleaning or polishing is all that’s needed.

Remember that any damage due to abnormal wear and tear won’t be covered under product warranty, which means you’ll likely need to pay to have your bracelet serviced.

Our Recommendation

 We’ve said it before and we’re saying it again: Blue Nile and James Allen are amongst the very best choice for buying all types of diamond jewelry online, bracelets included. Their extensive product selection and varied price points make it possible to find a beautiful diamond bracelet without breaking the bank. Another added benefit is the generous return policy and lifetime warranty, which protects your purchase against manufacturing

Learn More About Jewelry

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