Best Place to Buy Engagement Rings Online (Top 6 in 2022)

Sale Alert: James Allen, our #1 ranked online diamond retailer, is currently offering 25% OFF sitewide. Click Here to shop the sale and save big today.

Looking for the best place to buy an engagement ring online but overwhelmed by all the options?

You're in the right place! 

In this Learning Jewelry guide I'll answer common questions like:

  • What Are The Best Places To Buy Engagement Rings?
  • What Should You Look For In An Engagement Ring?
  • How Do You Know You're Getting The Best Deals On Engagement Rings?
  • What Are The Red Flags To Watch Out For When Buying?
Best Online Stores to Buy Diamonds

Becoming engaged is one of the events in our lives that most of us look forward to.

For years, engagement rings were only bought at physical jewelry store locations.

We were told that places like Jared, Kay, and Zales were the best engagement rings stores. Turns out, the best place to buy wedding rings and engagement rings is online. 

What's changed? 

Online stores are quickly becoming the best places to buy engagement rings because they have the best deals on engagement rings. 

We have many online diamond retailers that have higher quality engagement rings at a cheaper price. High quality engagement rings ready to buy without the hassle of commissioned sales people persuading you to open your wallet when you're not ready.

You might ask yourself, how do I know I'm buying from one of the best engagement ring stores?

With so many stores claiming to have they're the best place to buy a diamond ring from, it can be hard to know who to trust. 

Me personally? I believe the best diamond rings are online, not in your local neighborhood. 

Never fear, Learning Jewelry is here. We'll go over all the ins and out of the Top 6 best online jewelers to buy diamond engagement rings from. 

Top 6 Best Engagement Ring Companies

If you need the list quick, these are my picks for Best Place To Buy An Engagement Ring Online. Keep reading for more information about these engagement ring stores.

Product Details
1. James Allen

Most Renowned

  • Variety Of Options
  • Price Options
  • 360° Viewing
  • 30-Day Money Back
  • Lifetime Warranty
Check Current Price
2. Clean Origin

All Lab Created

  • 100% Conflict-Free
  • Big Savings
  • Custom Filtering
  • Grading Report
  • 100-Day Return
Check Current Price
3. Blue Nile

Astor Ideal Selection

  • Customized Filtering
  • Modern & Classic
  • Bank Wire Discount
  • 360 HD View
Check Current Price
4. Ritani

One-Of-A-Kind Settings

  • HD Photos By Request
  • In-Store & Online
  • Market Analysis
  • Lifetime Warranty
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5. Whiteflash

Brand Designs

  • Build-Your-Own
  • Topnotch Standard
  • 30-Day Return
  • Care PLans Available
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6. Leibish & Co.

Exquisite Collection

  • 14 Fancy Colors
  • Free 60-Day Resizing
  • Loyalty Program
  • Lifetime Warranty
Check Current Price

1. James Allen

James Allen Engagement Rings

If you're wondering where to buy engagement rings, look no further than James Allen. 

James Allen is the best place to get engagement ring or wedding ring sets. In fact, they are said to be the best jewelry stores to buy engagement rings online.

They features thousands of loose diamonds ready to customize in a variety of settings, from a classic Tiffany style solitaire to a halo pave diamond ring. They have shape options from princess cut diamonds to more unique shapes like an Asscher cut diamond. 

James Allen has so many settings, it can almost be overwhelming.

Their options are sorted in a variety of categories such as halo, vintage, three stone, etc. The settings are listed as a setting only price, so you can personally select your diamond.

When you choose to build diamond engagement rings or future wedding band with James Allen, you can make sure you are involved in 100% of the process. That's much better than picking a stock item out of a jewelry case. 

cushion cut diamond engagement ring

James Allen has a healthy variation of prices within their loose diamond collections, making some as little as $500 with SI1 clarity or around $9,000 clarity grade of VS1. 

When you're shopping online with James Allen, you know you are being taken care of by one of the best jewelry companies. They give you a free lifetime warranty that covers routine care such as polishing, steam-cleaning, rhodium plating, changing ring size, and prong retipping. 

Furthermore, if you're disappointed with your diamond or diamond engagement ring, they will offer you a 30 day no questions asked money back guarantee. 

Click here for our full James Allen review.


  • Wide selection
  • 30 day return
  • Affordable prices
  • Lifetime warranty covers wear


  • Can't see colored diamond in settings

Sale Alert: James Allen, our #1 ranked online diamond retailer, is currently offering 25% OFF sitewide. Click Here to shop the sale and save big today.

2. Clean Origin

Clean Origin homepage

Clean Origin offers the best deals on engagement rings for those who want to save money by buying a lab grown diamond engagement ring. All of the diamonds are lab-created. Lab grown diamonds are also called synthetic diamonds, but they are still real diamonds in every way. Instead of coming from the ground, they are made in a lab and carry the same physical and chemical properties. 

Lab grown diamonds from Clean Origin are 100% conflict-free. Clean Origin is young to the market having opened to online diamond shopping in 2017, but have over 100 years of combined industry experience. 

They also carry the newly updated GIA certified lab diamonds. You get the option to choose the best diamond engagement rings with lab grown GIA reports. 

When you buy a lab grown diamond at Clean Origin, you could be saving up to 50% more than you would buying a mined diamond with the same grades. You can customize your lab grown diamond filters to create a truly ethical ring. .

You can even filter your results to hearts and arrows diamonds. Clean Origin sells high quality loose lab diamonds, so you won't see any I clarity graded ones in their diamond inventory.

Clean Origin has 360 viewing on their lab diamonds, with a blown up controllable viewer that allows you to see any diamond characteristics. You can also view the grading report as well.  

After picking your diamond, you can choose a ring setting. All of Clean Origin's precious metals are recycled metals, making them the best diamond engagement rings for the environmentally conscious. 

If for some reason you don't like your lab diamond engagement ring from Clean Origin, they offer a 100 day return policy, which is unheard of. This ensures that a customer is fully satisfied with the product which puts new customers at ease with online shopping. 

As far as warranties, they only give you a manufacturer's warranty, which really isn't a warranty at all. It covers design flaws, not routine maintenance. For things like retipping prongs, rhodium plating white gold and tightening stones on your engagement ring,  you'll have to find a local jeweler. 

While Clean Origin's diamonds are cheaper because they're lab grown diamonds, they don't offer any kind of upgrade or trade-in policy like most online jewelers offer with lab diamonds. Lab grown diamonds don't make great investments or resale value. 

Clean Origin is a great choice for people looking for an alternative to a mined diamond, while still getting a genuine diamond, but paying much less for it. 


  • Conflict-free lab created diamonds
  • Environmentally conscious
  • Large 360˚ viewer
  • Less expensive than mined diamonds


  • Lab created diamonds don't have trade-in or resale value
  • No real warranty

3. Brilliant Earth

Brilliant Earth is a well-known fine jewelry retailers that mainly operates online, but also has locations within the US. 

They specialize in ethical engagement rings and offer unique sourcing options that none of our other picks offer. This includes natural diamonds with blockchain technology, natural diamonds with GIA Origin Reports, recycled natural diamonds, and lab created diamonds. 

They also have colored, lab colored, and colored gemstones too. If you want it, Brilliant Earth probably has it. 

Blockchain diamonds are unique to the company and is at the heart of their "Beyond Conflict Free". They go above and beyond to not only make sure your diamonds are ethical in every step of the process, not just the diamond mining process. 

If you buy a diamond engagement rings with a blockchain diamond, you'll be sent a secure code via email that will show your diamond's journey. It's unhackable and legit.

Blockchain technology has been used in many technical applications, but never for diamonds.

The recycled diamonds are previously owned diamonds that have been recut and repurposed. No additional mining is needed, so they're better on energy. And then the ones with GIA Origin Reports tell you what country your diamond came from. Regular GIA Diamond Reports don't tell you where it was mined from. 

Like all these environmentally-friendly and ethically conscious, their diamonds are sometimes admittedly more expensive, despite the claims that it doesn't make their prices go up. However, many people choose to buy from cheaper retailers despite their best intentions. 

I think the whole concept is really cool. But what I honestly love is their ring settings. Not a huge fan of the prices, but that's because they mainly carry 18K gold. There's not as many options in 14K. 

I browse a lot of online engagement ring dealers and Brilliant Earth's catalog for ring settings is one to be admired. The options are so pretty and fun. My favorite category is the garden-inspired. Engagement rings like that are all the rage right now in the engagement ring group and they've got a ton to choose from. 

This collection comes from different manufacturers and sources. Then they are pre-screened by staff gemologists to ensure that they are top-notch standard. 

Their engagement ring box is a wooden one, shipped with environmentally friendly packing materials too. Ethics, all the way to your doorstep people. 

The last thing to point out about our ethical engagement ring company is they have a warranty that cover all your ring maintenance as well as replacement of diamonds up to .25 carats. 

However, you have to pay for the warranty and the cost is based on the items. It also only lasts three years. I think it should be longer in that, but that's just me I suppose. 


  • Unique ring settings
  • Blockchain and recycled diamonds
  • Ethically conscious brand
  • Natural and Lab colored diamonds
  • Recycled metals


  • Expensive
  • Paid warranty lasts 3 years

4. Blue Nile

Blue Nile Homepage

If you're shopping at Blue Nile, you are looking at another great place to buy a diamond online.

They too have an area where you're able to pick out your own diamond based on your desired diamond characteristics. Not only do they have ideal cut diamonds, but Blue Nile also brands their own diamond as Astor ideal. 

You can customize your diamond engagement ring in a variety of metals including 14K or 18K, yellow gold, rose gold, white gold, and the ever-sturdy platinum. Blue Nile also has a large selection of loose stones.

Read Also: Does Blue Nile let you build your own ring?

They have fancy color diamonds that you can have put into a ring, but you can't visually see the two put together. But I like that they have that option for someone looking for a little more spice in their ring setting.

Blue Nile has a wide selection in modern and classic engagement ring settings such as three stones, pave, halo, and vintage.

If you're not wanting to pick out your own stone (though we highly recommend you do), they do have both pre-made engagement rings and gemstone engagement rings online ready-to-ship. 

Blue Nile offers a pretty decent discount for purchasing via bank wire versus paying with a credit card. James Allen doesn't give you that option, so that's something they have above them.

Unfortunately, Blue Nile does not do routine repairs and work for free. The only lifetime warranty they mention is one against factory defects. You do get a free ring resizing, and they have a free ring sizer online you can download or order a plastic ring sizer. That's especially helpful for those who don't know their ring size. 

While Blue Nile does give their consumers a wide range of beautiful engagement rings online and high quality loose stones, the lack of a decent lifetime warranty is a downside. 

Click here for our full Blue Nile review.


  • Large selection of diamonds
  • 360 HD views
  • Fancy color diamond option
  • Bank wire discount


  • Only manufacturer warranty
  • Can't see fancy diamond actually set into setting

5. Ritani

You might think you know Ritani because they're one of the oldest and best engagment companies for designer ring settings.  However, they aren't the same ring designer we know and love.

 Ritani started out as a ring designer with unique and elegant settings sold at diamond retailers like Whiteflash. They've produced high quality diamond designer rings for the masses. 

But now Ritani offers both loose diamonds and one-of-a-kind ring settings. You can choose from mined or lab grown diamonds. Keep in mind, all ring designers charge a premium for brand name. Because of that, you'll find ring settings from Ritani more expensive than your unbranded ring setting. 

You might consider Ritani the best place for engagement rings because of how much they share with their customers. 

Ritani is a very transparent company that shows a market analysis with each loose diamond they carry. They'll show you the breakdown of the cost of your diamond online including what they pay, the markup cost, and what you pay. 

But, there's a reason I don't consider them the best place to get an engagement ring. 

I wish Ritani was a little more consistent with their diamond viewing. Some of their diamonds have 360 video while others only have HD photos. Some even have both video and photos, and others don't have anything at all.


Ritani has HD photos available on request for each diamond within 48 hours. 

Ritani's pricing on diamonds is comparable with our top retailers like James Allen and Blue Nile. They are also one of the few online retailers that will let you see a diamond in-store at one of their many participating partners. However, due to COVID 19 and the closures of many partners, this feature is being updated. 

The last thing I want to tell you about Ritani is about their awesome lifetime warranty. They're also one of the few online retailers that give you a free lifetime warranty that covers routine maintenance for your rings like stone and prong tightening and rhodium plating white gold rings. They want you to sign up online to "activate" your warranty within 45 days, but you can still do it after then. 


  • In-store and Online
  • Free lifetime warranty


  • Inconsistent viewing
  • Expensive ring settings

6. Leibish & Co.

When you buy a diamond engagement ring at Leibish & Co, I can assume that you are the type of person who wants to stand out.

If normal ring styles bores you Leibish & Co is the place to shop online. They carry an exquisite collection of fine jewelry containing vivid fancy colored diamonds

Leibish & Co is by far the best online retailer in fancy diamonds. Their engagement rings are fun and unique featuring high quality fancy color diamonds. You can create the most colorful custom rings. 

But, the cost is high. Because they're the best, you'll definitely pay for the best. This company is not in everybody's price range.

Leibish & Co carries 14 different color fancy diamonds including the ultra rare, red diamond. You can purchase them loose or place them in a set.

They do offer a 360 view that allows you to survey the diamond, but at a certain angle, the light fades out the stone and you can't even see anything on it. It's really a bad view. 

They do allow you to see it in person at a specific place, but they charge you to do so. If they'd put better views on their diamonds, that wouldn't be necessary.

They offer a really cool Loyalty Program that lets you earn points when you purchase from them. Each item will say how many points you earn for purchasing. 

Points can be redeemed and used for money off purchases. The more you buy, the more you earn. 

I like this because you don't see it with many jewelers.

If that wasn't enough, Leibish and Co. gives all purchasers a lifetime warranty with their jewelry. This warranty covers routine care like prongs, rhodium, polish, and steam cleaning.

Not all stones are GIA certified in their collection, but some are in-house certified by their GIA certified employees. If you'd like to send it out for certification, they'll charge you around $150.

Leibish & Co. has a 30 day return policy and will give you a free resizing within the first 60 days for those who order the wrong ring size. 


  • High quality fancy colored diamonds
  • Loyalty program
  • Lifetime warranty
  • Temporary resizing


  • Pictures with glare
  • Expensive

Best Online Engagement Rings FAQ

There are so many questions when trying to figure out where to get engagement rings online. 

I mean, who really carries the best diamond rings?

Should you get a diamond ring that's all diamonds or a mix of gemstones and diamonds?

What will you set it in? Rose gold? White gold? Maybe yellow gold?

The possibilities are endless. Check out the most asked questions about buying an engagement ring online. 

Is It Cheaper To Buy A Diamond Engagement Ring Online?

You might have heard that the best things in life are free. The best diamond  engagement rings are not.

While most people think the best diamond ring is one that's cheap,  diamonds are much more complex than just the price tag. 

While a cheap diamond might be good for your wallet, it won't have a great lifespan. Cheaper diamonds tend to have worse cuts and more inclusions. This isn't true for all of course, but for many. 

But then again, if you go to a physical diamond store to look for the best diamond rings, you're either not going to find it in stores. If you do, you're going to pay way more for way less than you would shopping online. Commercial brick and mortar stores will charge their customers double for the same quality of a ring you could find online shopping.

I repeat again: Online is the best place to buy a diamond ring. 

Read Also: What are the different grading reports for diamonds?

You get get a same size, lower quality diamond engagement ring for the same price of an even better diamond grade at one of our prized online retailers.  

Red Flags When Buying Diamond Rings Online?

When you buy an engagement ring online, it can be pretty daunting. Watching out for scams can be hard on the web. Thankfully, we have a much safer online buying experience nowadays than we used to. 

1. Legitimate Companies

You should still be careful. All of the online diamond retailers on our list like Ritani are 100% legitimate and trusted. Remember, these are just my picks for the best place for engagement rings. You might have different tastes. 

Do your homework if you are interested in another smaller online retailer. Perhaps they have a more affordable prices, or better designs and you find yourself leaning toward them. 

It's very possible that they are completely legitimate, but it may take some extra checking. Before ever purchasing from an online retailer like Costco, not only in fine jewelry but in any kind of product, you should do research on the company.

Check out reviews, reports from the Better Business Bureau, and Facebook business pages to read all about different experiences. Take advantage of these tools. 

2. Conflict-free Diamonds

If conflict-free diamonds are a concern for you, it might make you feel good to know that most diamond retailers both online and physical stores participate in the Kimberley Process.

The Kimberley Process is a program that was invented in 2003 to ensure that all diamond market channels were providing ethically sourced diamonds and had no chance of supporting civil wars and terrorism in Africa. 

All diamond retailers will state (either in their showroom or shop online) their policy regarding conflict diamonds. All of the retailers on our list today deal in conflict-free diamonds

3. Clarity

When you're looking at a loose stones from engagement ring retailers, make sure you're considering what you're wanting in terms of clarity.

Read Also: What do you need to know about diamond clarity?

Before you purchase any diamond, you should really learn about the 4Cs, which are diamond quality factors put forth by the Gemological Institute of America, the leading educator and research company for all jewelry. 

Clarity should be a big factor when buying loose stones to be set into a ring setting. With other fine jewelry, you might not need to rely on diamond clarity grades. But because a ring is viewed from the top view, you'll want to make sure there aren't any inclusions, or any unflattering diamond characteristics. 

If a online store does not give a definite clarity grade for at least the center diamond, you're probably not making the best purchase. You can find a lot of these types of lower quality rings on Amazon.

online diamond engagement rings

How To Get The Best Deal When Buying Diamonds Online?

When it comes to diamond jewelry, getting a great deal on an engagement ring isn't about numbers. Most people who don't know a whole lot about diamonds assume if they get a big diamond for a lower price, they're getting a good deal. This is not necessarily the case. The best engagement ring isn't always the bigger diamond. 

All genuine diamonds go by the grading scale of the 4Cs: Cut, Clarity, Color, and Carat. 

It's possible to get a 2 carat diamond engagement ring online with a good cut, lower color grade & clarity grade, but  you'll sacrifice the overall beauty of the diamond. For some, that's important.

It's not to say that all beautiful diamonds cost more, but you might find quality factors you don't want to sacrifice when piecing together your engagement ring. 


The cut of your diamond affects the durability and brilliance of the diamond. Cut quality is determined by the proportions, polish, and symmetry of the diamond. A bad cut will "leak" light and not produce the same level of fire. That said, I don't recommend ever sacrificing cut quality. 


How eye-clean your diamond is (see the Red Flags section.)


All diamonds are measured on a color grade scale generally from D-K. K is faint yellow, which is considered the lowest color grade before it is considered a fancy yellow diamond. Some places will assign a lower letter grade, but most stop at K.


Most people think the carat weight is the visual size of the diamond, but it's how much your stone weighs. The diamond shape you choose will determine how big your diamond looks, not its carat weight. 

Clearer, colorless larger diamonds are harder to find, which is why the prices dramatically increase from 1 carat to 2 carats.  

Read Also: How to shop for a 1 carat diamond ring?

You can go for a lower clarity grade and save lots of money, but make sure you look at the stone first. Any of the online stores that offer a 360 view on their diamonds will help you identify characteristics or inclusions and where they are located.

If you have an SI1 grade diamond and its inclusions are on the edge where a prong will be placed, you won't even see it. And you pay less. 

Similarly, if you look at diamond color grades, you really can't always tell the difference between a D and E color grade, but the cost of the difference is large.

The rule is two color grades away is a difference. You'll notice the color difference between a D & G. But a G & H? They'll look the same and it saves you money to buy a lower color grade. 

Carat weight of diamonds is measured by points. There are 100 points in 1 carat. When searching in loose stone libraries, you should consider the price difference between a .90 carat point diamond and a 1 carat.

The difference is hundreds. But if you look at the two side by side, the size difference is minimal. Going for carat points rather than whole carat weight numbers will save you a ton in the end. 


Still torn on where to buy engagement rings from?

Out of the many online retailers selling diamonds, I've chosen James Allen as the best place for engagement rings. It's also the best place for wedding rings and anniversary bands.

If you'd like to confirm that James Allen truly carries the best online engagement rings, click the button below to find yours. 

I hope you've enjoyed my picks for best engagement ring stores. There are different things about each online retailer that could make them the best engagement ring companies. 

James Allen is the best choice for those who want a natural diamond at an affordable to price. 

But if you're looking in the price range for lab diamonds, Clean Origin will be the best place to buy wedding and engagement rings at half the price of James Allen's natural diamonds. Click to shop Clean Origin's unbeatable lab diamond prices. 

Sale Alert: James Allen, our #1 ranked online diamond retailer, is currently offering 25% OFF sitewide. Click Here to shop the sale and save big today.

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