Jewelry Brand & Retailer Reviews

While you may be familiar with the jewelers in your area, there are many, many different jewelry brands online. Some are treasures, while others are not. We reviewed the best places to buy diamonds online to give you the pros and cons about buying from each of these online diamond retailers.

These are our absolute favorites:

James Allen Review

james allen review

Clean Origin Review

clean origin review

Brilliant Earth Review

brilliant earth review

Blue Nile Review

blue nile review

Other Brands We Reviewed

We can’t only review our favorite brands. We know there are tons of different jewelry retailers out there, so we’ve also reviewed some of of the more popular ones, both online and brick-and-mortar.

Ritani Review

ritani review

Whiteflash Review

whiteflash review

Jared Jewelers Review

jared review

Kay Jewelers Review

kay jewelers review

Zales Review

zales review

Leibish & Co. Review

leibish & co review

ritani review

Ritani Review

whiteflash review

Whiteflash Review

jared review

Jared Jewelers Review

kay jewelers review

Kay Jewelers Review

zales review

Zales Review

leibish & co review

Leibish & Co. Review

James Allen vs Top Brands

James Allen is our favorite online retailer for loose diamonds and engagement rings. But as you know, there are many other great diamond brands. This section will show you how James Allen matches up against some of our other favorites, as well as some of yours.

James Allen vs Ritani

James Allen vs Ritani

James Allen vs Clean Origin

James Allen vs Clean Origin

James Allen vs Blue Nile

James Allen vs Blue Nile

James Allen vs Tiffany & Co. 

James Allen vs Tiffany & Co.

James Allen vs Jared

James Allen vs Jared

James Allen vs Kay Jewelers

James Allen vs Kay Jewelers

James Allen vs Zales

James Allen vs Zales

James Allen vs Shane Co.

James Allen vs Shane Co

James Allen vs Costco

James Allen vs Costco

Cell

James Allen vs Rare Carat

James Allen vs Rare Carat

Cell
James Allen vs Ritani

James Allen vs Ritani

James Allen vs Clean Origin

James Allen vs Clean Origin

James Allen vs Blue Nile

James Allen vs Blue Nile

James Allen vs Tiffany & Co.

James Allen vs Tiffany & Co.

James Allen vs Jared

James Allen vs Jared

James Allen vs Kay Jewelers

James Allen vs Kay Jewelers

James Allen vs Zales

James Allen vs Zales

James Allen vs Shane Co

James Allen vs Shane Co.

James Allen vs Costco

James Allen vs Rare Carat

James Allen vs Rare Carat

About the Jewelry Expert:

This article was written by a jewelry researcher with hands-on experience analyzing fine jewelry, gemstones, and precious metal craftsmanship across leading global retailers.

Picture of Juli "Jewels" Church

Juli "Jewels" Church

Juli has been working with diamonds and jewelry for 6+ years. She’s worked at retail shops like Kay and Zales learning all the insider secrets about diamonds and jewelry. When she worked in the retail industry she trained all the new hires in company knowledge, jewelry knowledge, and best practices. Juli ended up leaving after being forced to sell low-quality products to customers to meet arbitrary sales goals. Juli is a straight shooter and will tell you what you need to know to make the best jewelry purchase.